font inspectorWhat font does Instagram use?
Instagram introduced its own typeface with its 2022 brand refresh. We could only inspect the logged-out sign-in page, which has little text, so this page lists the families in use but not a full table of sizes.
Short answer: Instagram’s website mixes three things: Instagram Sans, its own brand typeface, for the large tagline; Optimistic, Meta’s corporate typeface, for buttons; and the system font for small text.
System font stack
System font53.2%- CSS name
-apple-system- Weights
- 400
- Sizes
- 12px
Optimistic
Self-hosted34.1%- CSS name
Optimistic- Weights
- 500, 600
- Sizes
- 17px · 15px
- Served from
- static.cdninstagram.com
Instagram Sans
Self-hosted12.7%- CSS name
Instagram Sans Regular- Weights
- 400
- Sizes
- 39.9px
- Served from
- static.cdninstagram.com
The font stack
The main font stack in the CSS:
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;- The brand typeface sets only the tagline. Everything functional is in Optimistic or the system font.
- The large tagline measured 39.9px, a fractional size that points to fluid type.
Check any site yourself in one click.
Sites change their type without notice. Font Inspector shows the rendered font, size, weight and spacing of any text on instagram.com or anywhere else, and lists every font on the page. Free, no account.
About the fonts, and whether you can use them
System font stack
Footer links and small print use the device’s own interface font.
Can you use it? Free to use: name the system fonts in your CSS and each device supplies its own.
Optimistic
Meta’s corporate sans serif, shared across Facebook, Instagram and other Meta products. Here it sets the sign-in buttons and form labels.
Can you use it? Optimistic is proprietary to Meta. Figtree and Inter are free fonts with a similar clean, friendly tone.
Instagram Sans
Instagram’s own brand typeface, introduced in 2022, with shapes that echo the squircle of its logo. The CSS also declares a condensed cut.
Can you use it? Instagram Sans is proprietary. You can use it inside Instagram’s own creative tools, but not license it for a website.
Finding a font does not license it. More in how to get a font you found, legally.
Get a similar look with a free font
This starter uses Figtree, which is open source, with the sizes and spacing measured above. It is an approximation, not a copy of Instagram’s brand typeface.
/* Approximates the Instagram look with a free font */
body {
font-family: "Figtree", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
}
How we checked
We opened instagram.com in Chrome on September 20, 2026 and read the computed styles of its visible text: the declared font stack, the font actually rendered, and how much of the page’s text each family sets. That is the same data the Font Inspector extension shows under Fonts on this page. We re-check these pages periodically, and the date above shows the last inspection.
Instagram and its typefaces are trademarks of their respective owners. Font Inspector is not affiliated with Instagram.
Questions & answers
What font does Instagram use on its website?
Instagram’s website mixes three things: Instagram Sans, its own brand typeface, for the large tagline; Optimistic, Meta’s corporate typeface, for buttons; and the system font for small text.
Can I use the Instagram font?
Free to use: name the system fonts in your CSS and each device supplies its own.
How can I check what font Instagram uses myself?
Open instagram.com, then click any text with the Font Inspector extension, or right-click, choose Inspect and look at Rendered Fonts in the Computed tab. Sites change their typography, so checking the live page is the only way to be sure.