font inspectorWhat font does Amazon use?
The world’s biggest store is mostly Arial. It is already on nearly every computer, so it costs nothing to load, which matters when every millisecond affects sales. We were served the international version of the home page.
Short answer: Amazon’s storefront sets most of its text in plain Arial, with its own brand typeface, Amazon Ember, for promotional headings.
Arial
System font81.6%- CSS name
Arial- Weights
- 400, 700
- Sizes
- 24px · 16px · 14px · 13px · 12px · 11px
Amazon Ember
Self-hosted18.4%- CSS name
Amazon Ember Modern Display- Weights
- 700
- Sizes
- 31.5px · 24px
Sizes, weights and spacing by role
These are computed values from the live page, which is what the Font Inspector panel shows when you click each element.
| Role | Font | Size | Weight | Line height | Letter spacing |
|---|---|---|---|---|---|
| Headline | Arial | 24px | 700 | 1.33 | normal |
| Subheading | Amazon Ember | 24px | 700 | 1 | normal |
| Body text | Arial | 14px | 400 | 1.43 | normal |
The main font stack in the CSS:
font-family: Arial, sans-serif;- Body text is 14px Arial with a line height of 1.43. It is dense, which suits a page built for scanning.
- No letter spacing adjustments are used anywhere.
Check any site yourself in one click.
Sites change their type without notice. Font Inspector shows the rendered font, size, weight and spacing of any text on amazon.com or anywhere else, and lists every font on the page. Free, no account.
About the fonts, and whether you can use them
Arial
The ubiquitous sans serif by Robin Nicholas and Patricia Saunders for Monotype, installed on Windows and macOS.
Can you use it? You can name Arial in any font stack. For a free web font with the same widths, use Arimo.
Amazon Ember
Amazon’s custom brand typeface, used across its devices, packaging and marketing. On the store it appears in bold for promotional card headings.
Can you use it? Amazon Ember is proprietary. Open source sans serifs such as Source Sans 3 give a similar plain, friendly feel.
On Google Fonts: Source Sans 3, Open Sans.
Finding a font does not license it. More in how to get a font you found, legally.
Get a similar look with a free font
This starter uses Arimo, which is open source, with the sizes and spacing measured above. It is an approximation, not a copy of Amazon’s brand typeface.
/* Approximates the Amazon look with a free font */
body {
font-family: "Arimo", Arial, Helvetica, sans-serif;
}
h1 {
font-size: 1.5rem; /* 24px */
font-weight: 700;
line-height: 1.33;
}
p {
font-size: 0.875rem; /* 14px */
font-weight: 400;
line-height: 1.43;
}How we checked
We opened amazon.com in Chrome on September 20, 2026 and read the computed styles of its visible text: the declared font stack, the font actually rendered, and how much of the page’s text each family sets. That is the same data the Font Inspector extension shows under Fonts on this page. We re-check these pages periodically, and the date above shows the last inspection.
Amazon and its typefaces are trademarks of their respective owners. Font Inspector is not affiliated with Amazon.
Questions & answers
What font does Amazon use on its website?
Amazon’s storefront sets most of its text in plain Arial, with its own brand typeface, Amazon Ember, for promotional headings.
Can I use the Amazon font?
You can name Arial in any font stack. For a free web font with the same widths, use Arimo.
How can I check what font Amazon uses myself?
Open amazon.com, then click any text with the Font Inspector extension, or right-click, choose Inspect and look at Rendered Fonts in the Computed tab. Sites change their typography, so checking the live page is the only way to be sure.