font inspectorWhat font does Adidas use?
Adidas has used DIN-style lettering for years. It matches the brand’s sporty, engineered look. The webshop sets body copy and navigation in its custom DIN and saves the heavy display face for campaign lines.
Short answer: Adidas uses AdihausDIN, its own version of DIN, for almost all text, and adidasFG, a bold condensed face, for uppercase headlines.
AdihausDIN
Self-hosted97.6%- CSS name
AdihausDIN- Weights
- 400, 700
- Sizes
- 32px · 18px · 16px · 14px · 12px
adidasFG
Self-hosted2.1%- CSS name
adidasFG- Weights
- 700
- Sizes
- 38px · 30px · 24px
Sizes, weights and spacing by role
These are computed values from the live page, which is what the Font Inspector panel shows when you click each element.
| Role | Font | Size | Weight | Line height | Letter spacing |
|---|---|---|---|---|---|
| Headline | adidasFG | 38px | 700 | 1.05 | 0.079em |
| Subheading | AdihausDIN | 16px | 700 | 1.5 | normal |
| Body text | AdihausDIN | 16px | 400 | 1.38 | normal |
| Navigation | AdihausDIN | 12px | 400 | 1.67 | normal |
The main font stack in the CSS:
font-family: AdihausDIN, Helvetica, Arial, sans-serif;- Uppercase headlines are tracked out to about 0.079em, the opposite of most sites, which tighten their headlines.
- The display stack has no fallback at all, so a failed load drops to the browser default.
Check any site yourself in one click.
Sites change their type without notice. Font Inspector shows the rendered font, size, weight and spacing of any text on adidas.com or anywhere else, and lists every font on the page. Free, no account.
About the fonts, and whether you can use them
AdihausDIN
Adidas’s custom cut of DIN, the German industrial sans serif, in regular and bold.
Can you use it? AdihausDIN is proprietary. Barlow and Roboto Condensed are free fonts with the same engineered, DIN-like feel.
adidasFG
A bold, compact display face used in uppercase for campaign headlines.
Can you use it? It is proprietary. Oswald and Anton are free condensed headline fonts.
Finding a font does not license it. More in how to get a font you found, legally.
Get a similar look with a free font
This starter uses Barlow, which is open source, with the sizes and spacing measured above. It is an approximation, not a copy of Adidas’s brand typeface.
/* Approximates the Adidas look with a free font */
body {
font-family: "Barlow", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
}
h1 {
font-size: 2.375rem; /* 38px */
font-weight: 700;
line-height: 1.05;
letter-spacing: 0.079em;
}
p {
font-size: 1rem; /* 16px */
font-weight: 400;
line-height: 1.38;
}How we checked
We opened adidas.com in Chrome on September 21, 2026 and read the computed styles of its visible text: the declared font stack, the font actually rendered, and how much of the page’s text each family sets. That is the same data the Font Inspector extension shows under Fonts on this page. We re-check these pages periodically, and the date above shows the last inspection.
Adidas and its typefaces are trademarks of their respective owners. Font Inspector is not affiliated with Adidas.
Questions & answers
What font does Adidas use on its website?
Adidas uses AdihausDIN, its own version of DIN, for almost all text, and adidasFG, a bold condensed face, for uppercase headlines.
Can I use the Adidas font?
AdihausDIN is proprietary. Barlow and Roboto Condensed are free fonts with the same engineered, DIN-like feel.
What is a free font similar to AdihausDIN?
Barlow is free on Google Fonts and gives a similar feel. No free font is an exact match, so compare it with your own text first.
How can I check what font Adidas uses myself?
Open adidas.com, then click any text with the Font Inspector extension, or right-click, choose Inspect and look at Rendered Fonts in the Computed tab. Sites change their typography, so checking the live page is the only way to be sure.